Tracked 2.4x more open estimates
Challenge
The roofing company was busy after storms but did not have a clean view of inspections, estimates, insurance follow-ups, and undecided homeowners. Leads were spread across texts, calls, emails, and estimator notes. The owner knew money was being left on the table but could not see exactly where.
Mindsphere approach
A CRM pipeline was built around inspection booked, inspection completed, estimate sent, insurance follow-up, decision pending, won, and lost. Estimate follow-up tasks and SMS reminders were automated. Lead source tracking showed which channels produced the best opportunities.
ROI scenario
More estimates received follow-up, creating additional booked inspections and signed jobs from existing demand. Even a small lift in estimate close rate created major value because roofing tickets are high-dollar projects.
What this means
For the business, the CRM became a command center. The owner could manage sales activity instead of guessing, and estimators had a clearer process for moving homeowners to a decision.
